JOURNEY

An insurance based on driver not car. A peace of mind when sharing your car

COMPLETED AT

Journey.com

MY ROLE

Product Design, Visual Design, Interaction Design

TEAMMATES

Product Designer: Samson Shen

OPPORTUNITY

People sharing their cars with friends, family, baby sitters or in car sharing platforms. However most people don't know that when someone else is driving their cars then get into an accident, the car owners' insurance premium secretly go up. That's because the insurance in market right now is based on cars instead of drivers. Journey created a new car insurance which is based on drivers instead of cars allows car owners to share their cars with a peace of mind.

Personas

The core target is a small group of people who are really concerned about privacy and safety. They can’t avoid lending their cars to people who are close to them. They are worried about putting their cars and premium on other people's hands.

GOAL

Allows car owners to safely share their cars by offering a personal insurance plan for the borrowers based on their driving history, give access of their cars to people they trust and manage the cars during the borrowing period.

Allows borrowers to borrow from friends and purchase a personal insurance to have a safe trip.

Main Features:

Private & owner centered.
Hourly insurance provided to borrowers. Give owners a peace of mind.
Monitoring the car when the borrower is using it.

I sketched out possible user flows with the user goals in mind. Separated the owner and borrower experiences and mapped out some main features.

MONITOR THE CAR

To give owners a peace of mind, they can check car locations during the borrowing period.

PURCHASE INSURANCE

Showing the hourly insurance which are based on different driving behaviors. Highlights the most important coverages and the deductible amount. Scroll to show more insurance details.

Design System

User Interface

Marketing

Campaign targeting Engineers in Bay Area